Hi! I am Arun Kulathunga Social Media Specialist in Sri Lanka. When considering my experience, I have worked at different companies in Sri Lanka. My task was to generate content on all social media platforms like Facebook, Twitter, and Instagram, grow an audience, build brand awareness, and boost sales.
I am Social Media Specialist in Sri Lanka who should well experience the targeted audience all the social channels. And also creating content that strikes a chord with the intended audience and unique to the typical interactions of each channel.
As a Social Media Specialist, I responsible for planning the strategy, creative directing, copywriting and analyzing data through the tools.
Social Media Specialist is responsible for planning a brand’s social media strategy. In this step, I involve building out an overall plan that suits company goals, strategizing methods to achieve intended purposes, and generally exploring, testing, and optimizing different social media channels to fit a brand’s audience.
I have steps of a Social Media specialist that can be broken down into strategizing, engaging, creating, scheduling, listening, measuring, and experimenting.
First, I’ll need to establish a specific goal (such as traffic or registrations) and align your social media tactics to meet that goal. For example, if you’re looking to build awareness amongst young shoppers, you might decide to make an influencer program on Instagram.
From there, you’ll need to engage with your audience on social, build a brand voice and create content that resonates with your audience. Each channel has its algorithm and tactics for optimization. In this way, scheduling is also a big part of what Social Media Specialists do, ensuring that posts are scheduled regularly and at optimal days and times on specific channels.
As those elements are established, a Social Media Specialist also needs to measure results by tracking metrics and insights on each platform. Some tools help consolidate these results so that it’s easy to see which channels are most effective and what content elicit the most engagement. With this data, Social Media Specialists can experiment with new content and optimize high-performing posts.
Some Social Media Specialists will also be responsible for paid strategies and will need to be adept at using Facebook Ads Manager or other paid options on channels like LinkedIn or Quora, for example.
Social Media Specialists spend their days planning and executing social media strategy, creating and publishing content to various platforms, and interacting with their communities and audiences.
A Social Media Specialist also needs to measure results by tracking metrics and insights on each platform. Some tools help consolidate these results so that it’s easy to see which channels are most effective and what content elicit the most engagement.
My goal is to gradually increase superior customer engagement and website traffic, and revenue.
I am Social Media Specialists who should have solid knowledge and understanding of how each social media channel works. And also how to optimize content so that it is engaging on those channels. I am responsible for joining social media relevant conversations on behalf of the brand and the product.