I'm Arun Kulathunga — a results-first specialist in SEO, Google Ads, and Meta Ads. Real campaigns, real dashboards, no guesswork.
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BACKGROUND
I’m Arun Kulathunga, a digital marketing specialist based in Escondido, California, working with clients across the US and worldwide. I hold a B.Sc. in Business Administration and I’m certified through the Asia Pacific Institute of Digital Marketing, SEMrush, and Google.
For over 8 years I’ve helped businesses across travel, fashion, aviation, security, and education. My approach stays the same on every account: clear targets, honest reporting, and quality work delivered on time and on budget.
Beyond traditional SEO and paid media, I build for how search itself is changing. I optimize content for AI-powered answer engines (AEO) and generative search tools like ChatGPT, Perplexity, and Google’s AI Overviews (GEO), not just classic blue-link rankings.
PROVEN RESULTS
Real campaign performance backed by Shopify sales data, Meta Ads results, and measurable business growth.
I’m a search engine optimization specialist the person who audits your website, fixes what’s holding it back, and builds the on-page and technical foundation that gets your business found by people searching nearby.
I manage and optimize Google Ads campaigns end-to-end, from keyword and search-term strategy to ongoing bid management, with clear weekly reports on the metrics that actually move your business forward.
I plan, launch, and monitor social media campaigns across Facebook and Instagram, built to grow brand awareness, reach the right audience, and turn engagement into real, trackable sales.
The Essential Tools I Use to Plan, Manage, Track, and Optimize Digital Marketing Campaigns
Advertising, Ad research and competitor analysis Tools
SEO Tools
AI Tools, Analytics and Reporting Tools
Conversion Tracking and CRO Tools
SEO Specialist in San Marcos: What It Costs, What to Expect, and How to Hire Right An SEO specialist in San Marcos handles the full work of getting your business found on Google organically: on-page optimization, local SEO, link building, content, and monthly reporting. Most...
A Meta Ads specialist in San Marcos manages your Facebook and Instagram campaigns from strategy to daily optimization — audience targeting, ad creative testing, budget allocation, and conversion tracking — at a flat rate starting around $390 per month for local accounts. The right specialist...
A Google Ads specialist in San Marcos typically manages keyword strategy, ad copy, bidding, and conversion tracking for local businesses, charging between $500 and $1,500 per month for accounts spending under $5,000 on ads. The right specialist pays for themselves by cutting wasted clicks and...
Table of Contents Introduction Market Trends & Industry Context in U.S. Digital Advertising Why Hire a Freelance Facebook Ads Specialist in USA Core Services & Workflow of a Freelance Facebook Ads Specialist Research & Strategy Campaign Setup & Creative Execution Targeting & Audience Segmentation Continuous...
