Google Ads Specialist in Sri Lanka
Are You Finding Professional Google ads Specialist in Sri lanka ?
Hi! I’m Google ads Specialist in Sri lanka. When considering my experience, I have worked at different companies in Sri Lanka. and also have more than 8 year experience in Digital field.
What is Google Ads?
I am Arun Kulathunga who is Google Ads Specialist in Sri lanka. Google ads is a model of online marketing in which advertisers pay a fee for every click, impression, or Engagement of their ads. Advertisers can buy visits to a website or video views via Google advertising.
There are different types of google ads.
- Search Network campaigns – This is text form and Google ads can show on Google Search results pages when anyone searches keywords for a product or service that’s similar to your products.
- Display Network campaigns – This is image form and Google ads appear on websites or apps that when your customers visit them.
- Video campaigns – Those are usually 6 or 15-second videos and ads show in YouTube content.
And also, there are some advanced campaign types, including Shopping campaigns, App Campaigns, and more.
Do you remember before you clicked on my web page, there some pages with the “Ad” mark? Those were PPC (Search Network campaigns) advertisements. PPC also referred to as Paid Search ads, is one of the best ways of Search Engine Marketing (SEM).
SEM provides advertisers the ability to bid on ad placement in a search engine’s sponsored ads. I can place an advertisement when someone searches a keyword related to the business, product, or service. However, these keywords must “win” the bid to show up for specific searches.
What Google ads Specialists in Sri Lanka Do?
I am Google ads Specialist who comes to go into building a PPC campaign. Also will “win” bids, generate quality leads, e-commerce conversions, and generate website traffic and brand awareness.
As Google ads Specialist, I must first identify which keyword they want to bid on and how to plan to spend and are willing to bid in the auction.
The bid amounts needed are auction-based and determined, in part, by what other advertisers are willing to bid for the same keywords. I grouped these keywords and paired them with google ads.
Search engines brilliant than us. Google and Bing have complex algorithms. We can’t predict it. So it would be best if you have a professional google ads specialist for your company.
How Do I Do as Google Ads Specialists Optimize in my Campaigns?
When I run the Google ads campaign, it must manage regularly. Google specialists must be with specific search queries to related landing pages to increase conversion rates.
I can include expanding your campaign’s reach by adding related and quality keywords adding negative keywords.
Google ads Specialist duties & Responsibilities.
- Plan the strategy, create and manage Google ads campaigns across a variety of objects.
- Keyword research, audience research, and management to optimize bids (add related keywords and negative keywords)
- Optimize bidding at the related keyword, ad placement, device, geographic, demographic, and other campaign settings.
- Perform daily account management of google ads campaigns.( Quality Score, impression, views, and other essential metrics)
- Write engaging copy to modify CTAs on ads to boost click-through rates and landing pages to increase conversion rate.
- I will Monitor, evaluate, control, and present the performance of campaigns by monthly performance reports to my clients.
- Analyze trends, goals, opportunities, and other key performance indicators and then suggest to the client.
- Stay on top of search engine and Google ads industry trends.
How About My Education Qualification and professional qualification.
- B.Sc. Business Administration (Special) Degree – 2017 Faculty of Management Studies and Commerce in the University of Sri Jayewardenepura.
- Professional Diploma in Digital Marketing.
- Advanced Google Analytics Certification.
- Analytics for Power Users Certification.
- Display and Search Certification
- Shopping ads Certification
- Ads Video Certification
As a Google ads specialist in Sri Lanka, what are the skills I should have?
- I have Experienced with Google Analytics, Google AdWords, and Facebook Business ad Manager.
- More than five years experience with all channels of Social Media Platforms
- Excellent writing proficiency and content creation skills
- Creative Thinking
- Analytical skills
- Research and problem-solving skills
These are my skills essential to the toolbox to break into Paid Search because almost all of them will be required regularly.
The ability to learn quickly is mandatory to secure a PPC career.